A press release is a powerful marketing tool that can generate media coverage, build brand awareness, and boost sales. But all too often, businesses write press releases that are long, boring, and full of jargon—and as a result, they don’t get the results they’re hoping for. Remember that most times, you’re writing for digital outlets, so a digital pr should be eye-catching, to begin with.
If you want your press release to actually get results, there are a few things you need to keep in mind. First, your press release should be newsworthy—something that would be of interest to the media and your target audience. Second, it should be well-written and free of grammar and spelling mistakes. And last but not least, it should be properly formatted so that it’s easy to read and catches the eye.
Most people think that a press release is simply an announcement, but if you want your press release to do more than just exist, you need to put some thought into it. A well-crafted press release can get you noticed by influencers, journalists, and customers alike – but only if you do it right. Here are some tips on how to excel at press releases for your brand. With that in mind, let’s take a look at how to write a press release that will get results.
Make It Newsworthy
The first step in writing a press release that will actually get results is to make sure it’s newsworthy. To do this, ask yourself if your story is timely, relevant, interesting, and unique. If it isn’t, then it probably isn’t worth pitching to the media.
Keep It Short & Sweet
Once you’ve determined that your story is actually newsworthy, the next step is to keep it short and sweet. A good rule of thumb is to keep your press release to one page—two at the most. Remember, you’re trying to grab the attention of busy reporters and editors who receive hundreds (if not thousands) of press releases every day. So make it easy for them by keeping yours concise.
Use Simple Language & Active Voice
Another important tip for writing a press release that will get results is to use simple language and an active voice. This means avoiding technical jargon and overly complicated sentence structures. Instead, opt for clear and straightforward language that everyone can easily understand. Additionally, use an active voice whenever possible, as it makes for stronger writing.
Include A Call To Action
One common mistake businesses make when writing press releases is forgetting to include a call to action. A call to action tells your readers what you want them to do next—whether it’s visit your website, sign up for your newsletter, or take advantage of a special offer. Without a call to action, your press release will likely fall flat.
Format It Properly
Finally, it’s important to format your press release properly. A well-formatted press release is easier on the eyes and more likely to be noticed—and as a result, more likely to get results. When formatting your press release, be sure to include the following elements:
- A headline that’s clear, concise, and attention-grabbing
- A subheadline that provides more information about the story
- The dateline, which should include the city and state where the press release is being issued as well as the date
- The body of the press release, which should be divided into short paragraphs
- The boilerplate which is a brief summary of your business or organization
- The contact information, which should include the name, phone number, and email address of the person reporters can contact for more information
Distribute Your Press Release To The Right People
Once you’ve written your press release, it’s time to distribute it to the right people. Be sure to send your press release to journalists, bloggers, and other influential individuals who can help spread the word about your brand. You can also post your press release on social media or on your website/blog.
Final Thoughts
By following these tips, you can write a press release that will actually get results. Just remember to keep it newsworthy, short and sweet, well-written, and properly formatted, and you’ll be on your way to getting the attention your brand deserves. Do all of this, and you’ll be on your way to writing a press release that gets results.
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